It’s no secret – I LOVE me some peanut butter. Specifically, I love the Krema/Crazy Richard’s brand of peanut butter. The reason: 1 ingredient. PEANUTS. No added sugar and salt like most other peanut butters you will see on the supermarket shelf. Need proof of my love? Well, check out what happens when Krema coupons are loaded to my Kroger card and there is also a double whammy of a sale…

I. Buy. ALL. The. Krema.

That’s 3 rows deep of natural peanut butter folks. Not pictured: the opened jar in my fridge. It’s an obsession I am perfectly fine with.

Krema Stock Up

Shortly after the last giveaway I had for Krema/Crazy Richard’s natural peanut butters, the great folks at Krema products informed me of an exciting NEW product they are set to release – Pure PB. What is Pure PB? I’m so glad you asked. Pure PB is powdered peanut butter – but in true Crazy Richard’s/Krema fashion does not have any ingredients besides peanuts!

The Label Comparison (per 12 gram serving):

Pure PB = 1.5 g fat, 3 g carbohydrate, 6 g protein, and 0 mg sodium vs. “Popular Powdered Peanut Butter” = 1.5 g fat, 5 g carbohydrate, 5 g protein and 94 mg sodium

Powdered peanut butters have essentially had the oil pressed out of them, making them much lower in fat than their conventional counterparts.

Pure PB jar

I will always prefer the taste of actual peanut butter over the powdered ones when consumed alone, but the powdered ones are great to use in a variety of recipes – especially when trying to lower the fat content of a meal! In the past I have used powdered peanut butters in my morning oatmeal, smoothies, mixed and melted with chocolate chips and in stir-fry dishes. When my shipment of Pure PB arrived, I quickly put it to use in those capacities and was NOT disappointed!

Pure PB

However, new product means it is time for a new recipe! With a surplus of zucchini needing to be put to use, I went with Raw Zucchini and Carrot “Pad Thai” with Spicy Pure PB Sauce.


  • 24 g (about 4 Tablespoons) Pure PB
  • 15 g (about 1 Tablespoon) Soy Sauce
  • 5 g (about 1 teaspoon) Rice Vinegar
  • Water to make sauce to desired thickness
  • Red pepper flakes to taste/spice preference!

Combine with ~ 2 cups each, zucchini  and carrots, peeled into noodle strips. Microwave and enjoy!

Vegetable Pad Thai with PB Sauce

The sauce was so good I may have actually drank the left overs at the bottom of my Tupperware….yah, guilty! This recipe has already been put into the regular rotation. Twice last week and in the line up for this coming week as well!

Up next on my “to make” list with Pure PB:

  • Peanut butter frozen yogurt. Mix with greek yogurt and freeze for a bit?
  • Flavored peanut butters. I love plain peanut butter, but sometimes the flavored versions call out to me. However, the ingredient list on those leaves much to be desired. Using Pure PB as my base would allow for easier incorporation of various flavors: Cinnamon-Raisin, Pumpkin Pie Spice, Cranberry-Almond…the possibilities are endless!
  • High protein peanut butter. I keep seeing different versions of these for sale from different companies. Basically they seem to just be a mixture of peanut butter and whey protein. Seems like something I could easily create on my own, but at a much lower fat level with Pure PB.

Enough of me blabbing – how can you get your hands on some Pure PB? Well, starting in September you should see Pure PB on store shelves as well as being available on-line at both the Krema/Crazy Richard’s website and on Amazon. If your store isn’t carrying it, just ask a manager to get it on the shelves for you! 🙂 Don’t want to wait until September? Understandable! So up for grabs to TWO Dine, Dash, Deadlift readers is the chance to WIN two jars of Pure PB before it hits the shelves.

To be entered: leave a comment with a recipe for using Pure PB. I want to know how you would use it…because essentially I want to steal your idea and put it to use myself! If you have a recipe already that you think Pure PB could be substituted in for another ingredient, help a girl out and post the link for all to see!

I will choose my 2 favorite recipe ideas* and Crazy Richard’s/Krema will send you your Pure PB gift pack! So put your creative hats on and start brainstorming some Pure PB recipes. Contest closes Saturday, August 23rd and winners will be contacted and announced Monday, August 25th.

*Contest only open to those 18 years of age or older and living in the continental United States.


Disclosure: Although I did receive Pure PB powdered peanut butter samples for free, all views and opinions expressed on this blog are purely and entirely my own and based on my taste preferences, education, and own unique experiences. I was not compensated for writing this post. Additionally, Krema/Crazy Richard’s peanut butter is a product I regularly purchase on my own, truly enjoy and I am happy to have the opportunity to team up with this company 🙂

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